Elan's 50-Acre Dwarka Expressway Township Just Signed JW Marriott. Here Is Everything that you should know about it
Elan and Marriott International sign an agreement to bring JW Marriott Branded Residences and JW Marriott Hotel in Sector 106, Gurgaon. Every detail on the entire township, all three registered Elan projects, price history and what it means for the corridor
Gaurav Sharma6 min read
Elan and Marriott International signed on 23 August 2026 to bring a JW Marriott Hotel and JW Marriott Residences to Sector 106, Dwarka Expressway.
Within this claimed 50 acre township sits Three projects that have already been launched by Elan in Sector 106. Rs 3,292 crore of declared construction cost, so far 1,446 homes. And 24.12 acres registered out of a township described as roughly 50 acres, which means slightly under half of it is on record and the rest is not yet.
What Has Actually Been Signed With JW Marriott
Two agreements, and the second is the one that separates this from most branded launches in NCR. A brand licensing agreement lets Elan sell homes under the JW Marriott name. A management agreement puts Marriott Hotels India Private Limited in operational control of both the hotel and the residences after completion.
Of the Ten Branded Residences launched across Gurugram, Noida and Delhi, four have never disclosed a hospitality operator. Elan disclosed the operator at signing, and the operator will manage the building rather than lending a logo to it.
In Marriott's words: Elan Avenue Limited is the sole developer and promoter. Marriott is not a promoter, co-developer, joint venture partner or guarantor, carries no obligations under RERA, and if the licence terminates or expires without renewal the project loses the right to use the name. That is the standard structure for every branded residence on earth, including The Westin Residences next door.
What Is Actually planned so far?
Elan Sector 106 masterplan. The residential township (The Presidential and The Emperor) sits left; the commercial-licence pocket with the five-star hotel, branded residences, retail and offices (The Mark) sits right, facing the 60-metre sector road and Dwarka Expressway
| Project | HARERA number | Land Area | Total Units | RERA Completion |
|---|---|---|---|---|
| Elan The Presidential | RERA-GRG-1194-2022 | 12.77 acres | 866 | 30 Oct 2027 |
| Elan The Emperor | RERA-GRG-1774-2024 | 4.83 acres | 580 | 30 Sep 2032 |
| Elan The Mark | RERA-GRG-1273-2023 | 6.53 acres | Commercial | 15 Jan 2028 |
The Emperor sits on 4.83 acres, roughly a third of the Presidential's land, and carries a filed construction cost 60% higher. Rs 1,760 crore against Rs 1,098 crore. It is the clearest available signal of how far Elan has moved the specification from The Presidential to The Emperor between 2022 and 2024.
Now The Branded Residences Tower is expected to feature large 3000 sqft 3 BHKs fully managed by the 5 star operator. One can expect a 20-30% premium over The Emperor.
The Two Land Parcels
The masterplan splits the township along a licence line, and it explains the whole layout.
The residential side carries the Presidential and the Emperor, plus a school, a health clinic, and a central domed water feature.
The commercial-licence pocket, between the township and the 60-metre sector road, holds the five-star hotel, branded residences (now we know JW Marriott), Elan The Mark - high-end retail, office space and a water body.
Note: Branded residences on commercial-licence land are structurally different from apartments on residential licence. It is what permits genuine hotel operations, F&B and daily housekeeping to run legally inside a residential tower. But mind you it also changes GST, stamp duty, home loan eligibility and resale mechanics.
Leighton Asia holds a Rs 1,000 crore letter of intent covering nearly 5.5 million square feet of construction across current and future phases here.
The Price Ladder Elan Has Built
| Launch | Current | Move | |
|---|---|---|---|
| Elan The Presidential | Rs 13,900 | Rs 19,000 | +37% |
| Elan The Emperor | Rs 22,900 | Rs 25,000 | +9% |
The number that matters is not either project's appreciation. It is the gap between them. The Emperor launched 65% above where the Presidential launched, on the same 50 acres, from the same developer, 26 months apart and the market has absorbed most of it.
The Team Behind It
Elan has assembled genuinely international consultants on this campus, and it is the strongest argument for the project after the Marriott signing. Six global names and Rs 3,292 crore of construction cost already declared to the regulator across three filings:
- Leighton Asia, part of Australia's CIMIC Group, on construction
- Benoy on architecture and masterplanning, the practice behind Ferrari World Abu Dhabi
- WET Design, the studio that built the Dubai Fountain at Burj Khalifa, on the central water feature
- SWA Group on landscape
- CD+M on lighting
- DSA Engineering on MEP, with JW Marriott Vietnam on its record
What This Means for Each Side of the Table
If you own at the Presidential or the Emperor(, a JW Marriott hotel and managed residences arriving on your campus is the single strongest thing that could have happened to your resale story. You bought into a township. You now own inside 50 acre mixed used township with a 5-star Hotel and high street retail and with a developer who is marching the path that he told his early backers.
If you have Questions on Elan The Presidenital / The Emperor / The Mark: +91 8010 704 704
If you are watching the price, the global average branded premium is 30 to 33% over comparable local product. Against the Emperor's Rs 25,000, that puts a defensible band at roughly Rs 32,000 to Rs 33,000.
The Bottom Line
Elan has done the two hardest things in this category in the right order. It is building a complete ecosystem with A hotel, retail, offices, a school, a clinic and 1,446 already sold high end luxury homes on the same 50 acres means the branded towers will open into a fully functioning place rather than a stand alone Towers.
And it named an operator who manages rather than licenses. Across the ten branded residences tracked in NCR, every project with a disclosed operator has performed and every project without one is still waiting.
Elan's 50 acre Township has every ingredient to be the most standout development on Dwarka Expressway.
Track all three Projects on ReraTracker. Registered carpet and super areas, tower counts, completion dates and price history for Elan The Presidential, Elan The Emperor and Elan The Mark. Research. Track. Transact.
Sources: Elan Group and Marriott International joint press release, 24 August 2026; HARERA registrations RERA-GRG-1194-2022, RERA-GRG-1774-2024 and RERA-GRG-1273-2023; Elan Group construction announcement, February 2026; Savills Branded Residences Report 2025/26; RERA Tracker market survey. Pricing reflects market rates as of August 2026 and is indicative. JW Marriott Residences Gurugram is not yet RERA registered.
