Cookie Policy

Effective Date: July 24, 2026

1. Introduction

Zeno Ventures Private Limited ("Company", "we", "us", "our"), operating the ReraTracker platform at www.reratracker.com, uses cookies and similar tracking technologies on our Platform. This Cookie Policy explains what cookies are, the categories of cookies we use, the purposes for which we use them, and how you can manage your cookie preferences, in compliance with the Information Technology Act, 2000, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021, and the Digital Personal Data Protection Act, 2023.

By continuing to use the Platform after being presented with our cookie consent notice, you consent to the use of cookies as described in this Policy, except for strictly necessary cookies which are deployed without consent as they are essential for the Platform to function. You may withdraw or modify your consent for non-essential cookies at any time as described in Section 6 of this Policy.

2. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website or application. They allow the website to recognise your device and store certain information about your preferences, session state, and interactions. Cookies may be:

  • “Session cookies”: Temporary files that expire when you close your browser or end your session.
  • “Persistent cookies”: Files that remain on your device for a defined period or until you delete them.
  • “First-party cookies”: Cookies set directly by the Platform.
  • “Third-party cookies”: Cookies set by third-party services integrated into the Platform (such as analytics providers).

Similar technologies we may also use include web beacons (pixel tags), local storage (HTML5 storage), and session storage, which function in a comparable manner to cookies for purposes of tracking and personalisation.

3. Categories of Cookies We Use

3.1 Strictly Necessary Cookies

These cookies are essential for the Platform to function and cannot be disabled without severely impairing your ability to use it. They do not store any personally identifiable information and are deployed on the basis of our legitimate interest in operating a functional digital service, without requiring your consent.

  • Purpose: User authentication and session management; maintaining your login state; load balancing and server routing; security tokens and CSRF protection; cookie consent preference storage.
  • Examples: Session tokens, authentication cookies, anti-fraud security cookies.
  • Duration: Session (expire on browser close) or up to 24 hours for session persistence.

3.2 Analytics and Performance Cookies

These cookies collect information about how users interact with the Platform — which pages are visited most frequently, where users spend time, error occurrences, and navigation paths. This information is used in aggregated, anonymised form to improve Platform performance, identify bugs, and prioritise feature development. These cookies require your consent.

  • Purpose: Measuring user engagement; identifying performance bottlenecks; understanding feature usage patterns; A/B testing of new features.
  • Examples: Google Analytics (ga, _gid, _gat cookies); Sentry performance monitoring; PostHog or equivalent product analytics.
  • Duration: Up to 2 years for analytics identifiers; session for performance monitoring.

3.3 Functional / Personalisation Cookies

These cookies remember your preferences and choices to provide a more personalised experience. They do not track your activity across other websites. These cookies require your consent.

  • Purpose: Remembering your city and micro-market preferences; storing your watchlist and dashboard configuration between sessions; language and display preferences; previously viewed projects.
  • Examples: Preference cookies, watchlist state cookies, dashboard layout cookies.
  • Duration: Up to 1 year.

3.4 Communication and Support Cookies

These cookies support in-platform chat, support widgets, and WhatsApp redirect functionality. They may track whether you have interacted with a support widget in a session. These cookies require your consent.

  • Purpose: Powering the in-platform support chat or feedback widget; enabling WhatsApp click-to-chat integration; tracking support interaction state within a session.
  • Examples: Intercom, Freshdesk, or equivalent customer support platform cookies; WhatsApp API session identifiers.
  • Duration: Session to 6 months depending on the tool.

3.5 Third-Party and Infrastructure Cookies

Certain cookies are set by third-party services integrated into the Platform to support its operation, including infrastructure, security, and content delivery. Some of these are strictly necessary; others require consent.

  • Purpose: CDN and content delivery optimisation (Cloudflare); infrastructure security and bot protection (Cloudflare challenge cookies); embedded map and location services; Google Sign-In authentication tokens.
  • Examples: Cloudflare (__cf_bm, cf_clearance); Google OAuth session cookies.
  • Duration: Session to 1 year depending on the service.

3.6 Marketing and Retargeting Cookies (if and when deployed)

We do not currently use marketing or retargeting cookies to track users across other websites for advertising purposes. If we introduce such cookies in the future, we will update this Policy accordingly and seek your separate, explicit consent before deploying them. This section is included to transparently disclose our current position.

4. Why We Use Cookies

Across the categories above, cookies serve the following specific functions on the ReraTracker Platform:

  • Maintaining your authenticated session so you do not need to log in repeatedly during a session.
  • Remembering your micro-market, city, and property type preferences across sessions.
  • Tracking which projects you have viewed to avoid repetitive recommendations.
  • Understanding how users navigate the Platform to improve data presentation and feature discovery.
  • Identifying technical errors and platform performance issues before they affect a broad user base.
  • Powering the portfolio dashboard, watchlist, and payment milestone tracker by retaining configuration state between sessions.
  • Supporting our advisory team's ability to understand which projects you have reviewed before a consultation.
  • Ensuring Platform security and preventing automated scraping, bot activity, and unauthorised access.

5. Cookie Consent

When you first access the Platform, you will be presented with a cookie consent banner that allows you to:

  • Accept all cookies (including analytics, functional, and third-party cookies).
  • Reject non-essential cookies (only strictly necessary cookies will be deployed).
  • Customise your preferences by cookie category.

Your consent is recorded and stored in a consent cookie on your device. You can change your preferences at any time as described in Section 6. Strictly necessary cookies do not require consent and will be deployed regardless of your choice.

6. Managing Your Cookie Preferences

6.1 Through Our Platform Consent Manager

You can update your cookie preferences at any time by clicking the "Cookie Settings" link in the footer of the Platform. This will reopen the consent manager where you can accept, reject, or customise your preferences by category.

6.2 Through Your Browser

Most browsers allow you to control cookies through their settings. You can instruct your browser to:

  • Block all cookies.
  • Block third-party cookies only.
  • Delete existing cookies.
  • Alert you each time a cookie is set.

Browser-specific guidance is available at:

  • Google Chrome: Settings > Privacy and Security > Cookies.
  • Mozilla Firefox: Options > Privacy & Security > Cookies and Site Data.
  • Apple Safari: Preferences > Privacy > Manage Website Data.
  • Microsoft Edge: Settings > Cookies and Site Permissions.

Please note that disabling or deleting cookies may affect the functionality of the Platform. Certain features, including your authenticated session, watchlist, portfolio dashboard, and personalised alerts, may not function correctly if strictly necessary or functional cookies are blocked.

6.3 Opt-Out of Third-Party Analytics

To opt out of Google Analytics tracking specifically, you may install the Google Analytics Opt-out Browser Add-on available at https://tools.google.com/dlpage/gaoptout. Other third-party analytics providers may offer similar opt-out mechanisms accessible through their respective privacy policies.

7. Data Collected by Cookies

Data collected through cookies may include your device identifier, IP address, session identifiers, browser type, pages visited, time of access, and interaction patterns. This data is processed as described in our Privacy Policy. Cookie-derived data that constitutes personal data is subject to the same rights and protections described in our Privacy Policy.

8. Retention of Cookie Data

Cookie data is retained for the periods specified under each cookie category in Section 3 above, or for shorter periods as technically required. Aggregated, anonymised analytics data derived from cookies may be retained indefinitely for product improvement purposes, as it does not identify individual users.

9. Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in our use of cookies, integration of new third-party services, changes in applicable law, or new regulatory guidance. Material changes will be communicated through a prominent notice on the Platform and, where registered users are affected, via email. The "Effective Date" at the top of this Policy will be updated. Continued use of the Platform after the effective date constitutes acceptance of the revised Cookie Policy.

10. Contact

For questions or concerns about our use of cookies or this Cookie Policy:

Zeno Ventures Private Limited

Operating as: ReraTracker

Email: [email protected]

Subject line: COOKIE POLICY QUERY — RERATRACKER

Address: Gurugram, Haryana, India

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