ATS Homecraft

EXECUTIVE SUMMARY OF ATS HOMECRAFT

ATS HomeKraft is an NCR-focused residential brand operated through Homekraft Infra Private Limited and associated project companies of the ATS Group. Incorporated on 10 March 2017, Homekraft Infra is headquartered operationally in Noida, with its registered office in New Delhi. The platform began with mid-income housing and has expanded into premium residential and plotted developments across Noida, Greater Noida, Ghaziabad, the Yamuna Expressway and Gurugram. Its position is supported by ATS Group's construction history and institutional funding relationships. Buyers should nevertheless identify the project-specific RERA promoter because several ATS HomeKraft-branded developments are housed in separate legal entities.

KEY PERFORMANCE METRICS OF ATS HOMECRAFT

• Legal entity: Homekraft Infra Private Limited

• Incorporated: 10 March 2017

• CIN: U70200DL2017PTC314287

• Status: Active, unlisted private company

• Primary geography: Delhi NCR

• Key markets: Noida, Greater Noida, Ghaziabad, Yamuna Expressway and Gurugram

• Projects include Happy Trails, Nobility, Pious Hideaways, Pious Orchards, Floral Pathways, Province D Olympia, Sanctuary 105 and ATS Grandstand

• FY2024 revenue: Approximately Rs 775.73 crore in available MCA-derived summaries

• FY2025 borrowings: Approximately Rs 450.8 crore

• FY2025 cash and equivalents: Approximately Rs 160.6 crore

• Employees: Approximately 569 in the latest available EPFO-linked estimate

IMPORTANT CAVEAT OF ATS HOMECRAFT

Homekraft Infra does not provide listed-company-style quarterly disclosure. Sales bookings differ from accounting revenue, and full audited statements are not freely available in a consolidated public package. Several ATS HomeKraft projects use separate promoters or special-purpose vehicles. The entity in the agreement for sale and RERA certificate determines the buyer's legal counterparty.

COMPANY OVERVIEW AND CORPORATE STRUCTURE OF ATS HOMECRAFT

Homekraft Infra is registered under CIN U70200DL2017PTC314287. Its registered address is reported at 711/92, Deepali, Nehru Place, New Delhi, while corporate and project offices operate in Noida and Gurugram. Regulatory records identify Getamber Anand, Udaivir Anand and Sanjiv Mital among its directors. Brand licensing and development agreements mean Homekraft Infra is not necessarily the promoter for every branded project.

SISTER COMPANIES AND GROUP ENTITIES OF ATS HOMECRAFT

• ATS Infrastructure Limited: Principal ATS Group development company.

• ATS Housing Private Limited: Group residential entity.

• ATS Heights Private Limited: Promoter associated with ATS Knightsbridge.

• 1000 Trees Housing Private Limited: RERA promoter for Sanctuary 105.

• Clarika Infra Private Limited: Promoter associated with Bonheur Avenue.

• ATS Realty Private Limited: Promoter associated with Province D Olympia.

Common branding does not automatically create common legal liability.

LEADERSHIP AND MANAGEMENT OF ATS HOMECRAFT

Getamber Anand founded the ATS platform and remains its central promoter and chairman. Udaivir Anand is identified as Managing Director of Homekraft Infra. Mohit Arora was reported as chief executive in 2025, while Sanjiv Mital joined the board in 2025. Buyers should verify current directors and authorised signatories in project filings.

PROJECT PORTFOLIO ANALYSIS OF ATS HOMECRAFT

A. DELIVERED / OPERATIONAL LANDMARKS OF ATS HOMECRAFT

Happy Trails, Greater Noida West: A 1,239-unit residential project reported as delivered ahead of its extended RERA timeline. Nobility, Sector 4, Greater Noida West: Registered as UPRERAPRJ284035 under Homekraft Infra; UP RERA shows a completion certificate uploaded on 24 April 2024. Tower-specific occupancy documentation should still be checked.

B. KEY ONGOING AND RECENTLY LAUNCHED PROJECTS OF ATS HOMECRAFT

Sanctuary 105, Sector 105, Gurugram: Premium 3.5 and 4 BHK development within a 13.078-acre master plan. Phase 1 is registered as GGM/862/594/2024/89 and Phase 2 as GGM/922/654/2025/25. The promoter is 1000 Trees Housing Private Limited.

Pious Orchards, Sector 150, Noida: Registered as UPRERAPRJ183246. Pious Hideaways, Sector 150, Noida: Registered under Homekraft Infra; buyers should check current timelines and Sports City land documentation. Floral Pathways, NH-24, Ghaziabad: Residential project whose current completion schedule requires direct RERA verification. Province D Olympia, Sector 22D, Yamuna Expressway: Registered as UPRERAPRJ556048/03/2025 under ATS Realty Private Limited.

C. PIPELINE OF ATS HOMECRAFT

ATS Grandstand in Sector 99A, Gurugram is the main 2026 expansion. Phase 1 received Haryana RERA registration in August 2026. The Phase 2 application was shown as returned in May 2026, so it should not be described as approved without a later certificate. The wider pipeline remains concentrated in NCR residential and plotted formats.

FINANCIAL ANALYSIS OF ATS HOMECRAFT

• FY2024 revenue: Approximately Rs 775.73 crore.

• FY2025 assets: Approximately Rs 1,146.3 crore.

• FY2025 borrowings: Approximately Rs 450.8 crore.

• FY2025 cash and equivalents: Approximately Rs 160.6 crore.

• FY2025 net worth: Approximately Rs 104.9 crore.

• November 2025: A Rs 1,250 crore repayment to HDFC Capital was reported from project cash flows.

These figures come from available corporate summaries and transaction announcements, not a listed-company results package. Current EBITDA, PAT, bookings, customer advances and contingent liabilities are not consistently available for independent review.

CREDIT RATING AND LIQUIDITY OF ATS HOMECRAFT

No current public rating rationale from a major Indian agency was located for Homekraft Infra. Institutional capital repayments support liquidity credibility but do not replace project-level analysis. Buyers should check lender charges, construction-linked collections and RERA account disclosures for the selected project.

MARKET POSITION AND COMPETITIVE ANALYSIS OF ATS HOMECRAFT

ATS HomeKraft sits between mid-income and premium NCR housing. Advantages include ATS brand recall, established construction capabilities and institutional capital relationships. Competitors include Gaurs, Mahagun, Gulshan and Eldeco. Key weaknesses are NCR concentration, private-company disclosure and fragmented project entities.

REGULATORY COMPLIANCE AND LEGAL STATUS OF ATS HOMECRAFT

Homekraft Infra has UP RERA registrations, while several Gurugram projects are registered under associated entities. Each record should be checked for extensions, quarterly updates, encumbrances and completion certificates.

A Delhi court in September 2024 declined to cancel lookout circulars involving Getamber Anand and Poonam Anand in investigations arising from FIRs concerning ATS Infrastructure and homebuyer allegations, including EOW and Enforcement Directorate proceedings. These were allegations and promoter-level proceedings, not findings against Homekraft Infra. Their present status requires verification. Separately, insolvency proceedings involving ATS Heights and ATS Knightsbridge were withdrawn after settlement in March 2026. No major publicly available insolvency order directly against Homekraft Infra was located, subject to independent verification.

CUSTOMER PERSPECTIVE OF ATS HOMECRAFT

Positive feedback commonly refers to planning, landscaping and construction quality. Critical comments concern pricing, maintenance costs, CRM responsiveness, documentation and possession timing. Online reviews are user-submitted, not adjudicated findings. Buyers should inspect completed projects and search complaints using the exact promoter name.

RISK ASSESSMENT OF ATS HOMECRAFT

A. OPERATIONAL RISKS OF ATS HOMECRAFT

• Multiple launches increase execution demands.

• Delivery depends on approvals, progress and collections.

• Brand and SPV structures may complicate accountability.

B. FINANCIAL RISKS OF ATS HOMECRAFT

• Private-company disclosure is limited.

• Borrowing creates cash-flow and refinancing risk.

• Bookings should not be confused with recognised revenue.

C. LEGAL AND GOVERNANCE RISKS OF ATS HOMECRAFT

• Common-promoter proceedings may affect reputation and lender confidence.

• Landowner, developer and branding agreements need review.

• Search RERA and court records under every relevant SPV.

BEST PRACTICE FOR BUYERS OF ATS HOMECRAFT

• Verify the RERA number and legal promoter.

• Match brochure claims with RERA filings.

• Review land title, development rights and lender charges.

• Check quarterly progress, completion dates and OC or CC status.

• Review delay, cancellation and payment-plan clauses.

• Search complaints under the brand and exact SPV.

• Obtain independent legal and technical advice.

FUTURE OUTLOOK AND STRATEGIC DIRECTION OF ATS HOMECRAFT

HomeKraft is expanding from Noida into premium Gurugram corridors. Sanctuary 105 and Grandstand increase its exposure to Dwarka Expressway demand. Growth depends on timely approvals, construction execution and liquidity after institutional exits. Clearer project-level disclosure would strengthen buyer confidence.

INVESTMENT AND BUYER THESIS OF ATS HOMECRAFT

A. STRENGTHS OF ATS HOMECRAFT

NCR brand recognition, institutional funding history, a visible pipeline and evidence of completed projects.

B. CONCERNS OF ATS HOMECRAFT

Limited consolidated disclosure, multiple counterparties, borrowings and promoter-level legal exposure.

C. OPPORTUNITIES OF ATS HOMECRAFT

Dwarka Expressway, Yamuna Expressway and premiumisation offer growth potential if delivery remains disciplined.

D. WATCHPOINTS OF ATS HOMECRAFT

Monitor milestones, RERA extensions, Grandstand approvals, project debt and promoter proceedings.

CONCLUSION OF ATS HOMECRAFT

ATS HomeKraft is an established NCR platform with credible recognition and a growing premium portfolio. Its delivery evidence and institutional relationships support its position, while private-company transparency, SPV complexity and group-level legal matters demand diligence. Buyers should assess the specific promoter, approvals, finances and execution record, not the brand alone.

DISCLAIMER

“This report is based on publicly available information only. It is intended for due-diligence and research purposes, not investment advice. All financial metrics, project statuses, legal proceedings, and regulatory information are point-in-time and may change. Buyers and investors should independently verify all information from official RERA portals, company filings, court records, rating reports, and legal advisors before making any decision.”